Partnerships

It takes a team with one mission to achieve a goal. That mission is to help everyone move better, live better, and expect more from themselves.

Gym Blue

Gym Blue is a 24/7 strength facility located in The Commons in Lexington, KY built for people who are done starting over. We offer strength training, personal training, and a community that holds you to a higher standard. This isn’t just access… it’s accountability, consistency, and results.

Follow along at @gymbluelex

Pitching Performance Lab

PPL is built for athletes who are serious about getting better. With unlimited access to our facility and elite coaches, there’s no better place to reach your potential on the mound.


Starks Sports Training

Starks Sports Training is built for the athlete, no matter the sport.

Through structured and proven training regimens, we strive to develop each athlete in the areas of Functional Movement, Speed, Strength, Power, and Mental Toughness. We are passionate about making a positive impact on each individual and helping them perform to the highest level.

Hyperice

Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.

Optimize U

Normal is not optimal. OptimizeU offers hormone optimization, testosterone therapy, lab services, telemedication consultation, whole body cryotherapy, full spectrum infrared sauna, compression therapy, and InBody scanning.

Troponin Nutrition

Providing online cutting edge information on performance nutrition, training, and physical health. Troponin Nutrition has helped serious athletes reach their peak performance as the leading online coaching service for over 20 years.